In this article, you will discover the Best Facebook Ad Examples to use in 2020 to 2021 to skyrocket engagement for your ad campaigns.
Facebook advertising is an important way to connect with your targeted audience on the world’s largest network. It has been proven that Facebook Ads have boasted sales faster than any other source. In this article, we would show you how Facebook ad example can teach us all we need to know about Facebook Ads.
Facebook ad example strategy
Advertising on Facebook is one story, but optimizing your advertising and attainment an incredible result is a totally different story.
The aim of this article is to assist you to develop a winning Facebook advertising strategy by examining high-converting ads.
To attract more value from your Facebook ads, you’ll have to invest time to optimize your ads. This makes it very important for you to understand how to optimize your Facebook ads so you can increase your conversions.
Use stunning graphics
The ads we consume are highly visual.
For you, as an advertiser, it’s a double-edged sword. You know that the news feed of an average Facebook user is filled with all sorts of videos, test posts, and images. you will need to create stunning visuals to use in your ads to gain your audience’s attention.
Below is an example of a Facebook ad, can you see how the image used draws your attention as you scroll?
An important thing to note apart from using an attention-grabbing graphic is to make sure that your image size matches the Facebook size guiding principle.
According to Facebook, images that contain less than 20% text are preferred more to those with more text, so try to desist from the use of text in your images or preferably, use face book’s image text check tool to find out the proportion of text to image.
This plays an important role in increasing the chances of performing well with the Facebook audience and getting your ads approved.
Keep your copy short & error-free
If your ad copy sucks, you’re not going to see the return you hoped for. If you make your copy too long, most users will skip your ad, and the opportunity to persuade them into clicking on your ad or purchasing your product will be lost. You can present your long-form sales letter on the sales page. The purpose of an ad is to grab attention as quickly as possible and make the viewer to swiftly take the desired action.
So try keeping your text short and say all you need to say in a sentence or two.
People click ads because they want to accomplish something and solve a problem.
To this end, one of the most effective copy strategies to use is to mirror the user’s goal in your ad copy, they should know exactly what you are offering and how they can benefit from using it. let the phrase your ads appeal directly to the audience’s desire.
Your copy should be easily readable and use simple language that everyone can understand.
Your copy should also be free from grammar and spelling errors. To achieve this, you can run your copy through Grammarly and the Hemingway Editor to improve your copy.
Add a strong call-to-acton
Your Ad needs to convince people to take an action. One way to think of your ad is by acting as a motivational speaker is to add a strong call-to-action.
Tell your audience to get off the couch and go do something that will improve their life. Include a CTA in your copy and also your ads.
Use short relevant phrases for the CTA, phrases such as “sign up” or “download now” it clearly shows users the actions you want them to take.
Add special offers
Studies have shown that shoppers are 57% likely to buy more from an unknown website if they get a discount or a coupon code. Special offers such as discounts or special deal is a brilliant way of attracting users to click on your ad and converting on your landing page.
To get users clicking on your ad, use a limited time offer to provoke the fear of missing out (FOMO) to achieve the best results.
Adding a special offer to your ad can help you achieve the following;
- Sell more popular items – if you have a certain kind of product that is popular, offering a discount might be the best strategy to help you sell them.
- Attract new clients – people who see your ads and are being introduced to your product for the first time can be easily enticed if they know they are getting a discount if they buy from you.
- Convert price-sensitive customers – offering a discount to an average customer who is price sensitive, is a great way of convincing them to buy from you and attracting more customers to yourself rather than your competitors.
Another thing is that people have this fear of paying money from a product from an unacquainted website. To ease this fear, you can include details about your refund policy in your ad copy.
- Convince with social proof
Consumerist found that nearly 70 percent of online consumers look at a product review before making a purchase. Including social proof in your ad copy can increase your Facebook conversions drastically. proof such as the number of people that use your product and positive reviews of your product on your website.
You can have a great difference in your CTR and conversion rate if you have lots of likes and positive comments on your Facebook ad. First optimize your ad for engagement afterward, optimize for conversions once your ad has enough likes and comments.
Understanding Ad Rotation
Ad Rotation stops Facebook users from becoming Ad Fatigued. Users start ignoring your ad when they start seeing it over and over again this is referred to as ad fatigue.
Ad fatigue can also get users annoyed with your ad and develop a negative view of your company or product. Apart from upsetting your conversion, it also decreases your ad relevance score and increases your CMP and cost-per-capital, which will subsequently decrease your returns on an ad.
Every ad campaign will definitely have ad fatigue, but if you are able to monitor your ad campaign you will be able to spot and reduce the effect of ad fatigue before it causes any damage beyond control.
To combat ad fatigue, ensure your Frequency metric doesn’t get above eight.
An increasing frequency rate together with a decreasing CTR means the same people are seeing your ads over and over and are not taking any action.
Your ad has saturated the target market and the people who are going to click have and the people who aren’t going to click won’t.
Change your ad’s creative, headline, or copy if you’re ad is suffering from fatigue.
Make great landing pages
The goal of a great landing page is to increase conversion rates in order to reach your marketing growth goals.
Landing pages have a major impact on how your ads perform. Make sure you have a reliable landing page to be certain of getting the best ROI (return on investment) on Facebook.
Your landing page should contain all the promises you made in your ad. If you mentioned that you have millions of customers in your ad copy, make sure you have the reviews on your landing page to back up what you’ve said in your ad.
Your landing page must clearly represent your product, company, service, or brand that is been stated on your Facebook ad.
Getting more conversions from your Facebook ad requires you to combine all the tips listed above in your Facebook advertising strategy.